Pakistan’s tourism industry has recorded its highest revenue in history, driven by rapid growth in northern hospitality, mountain trekking, and coastal photography tourism. Regions like Skardu, Hunza, Naran, and Gwadar reported a 40% surge in bookings, with multiple hotels reaching full occupancy throughout the season. Travel influencers from Europe, UAE, and Malaysia have produced viral documentaries showcasing Pakistan’s hospitality, culture, and landscapes. Improved visa-on-arrival facilities and easier online permits boosted tourist confidence. Local airlines are adding seasonal flights from UAE and Qatar after seeing strong inbound demand. Small businesses—cafés, jeep rental services, camping gear stores—report record profits, creating thousands of seasonal jobs. Government authorities are now planning smart tourism zones with digital mapping, renewable energy camping points, and environmental regulation to protect fragile ecosystems. Economists estimate tourism could become a major foreign exchange stream by 2030 if infrastructure modernization accelerates. Meanwhile, social media travel groups are exploding with community-based tours, driving youth participation like never before. Pakistan’s tourism wave looks stronger than ever.
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